Building a professional network is one of the best assets you could ever have as a nurse solopreneur. The opportunities you can create for yourself are endless and a network of like-minded healthcare professionals could be your ticket to happiness.
Social media makes it even more convenient than ever to join discussions or become inspired. If you want to explore the world of freelancing, building a following on LinkedIn is the best platform you could spend your time on. Keep reading to learn why nurses should be strategically positioning themselves on the platform.
Benefits Of Professional Networking
There are so many benefits to having a professional network full of people with different experiences and perspectives in any field you want to break into. Here are just a few things nurses can gain from their time spent online.
- Find your next opportunity.
- Explore what your next options are.
- Connect with people who are a few steps ahead of where you want to go.
- Gain new perspectives.
- Build relationships and trust in your niche.
- Establish yourself as an expert.
If you want to benefit the most from your growing network on the platform, you need to engage and interact with others. How do you do that when you are just starting out and don’t have any, or that many, connections? Here’s how.
How Nurse Solopreneurs Can Grow On LinkedIn
Even if you don’t already know what services you want to offer, LinkedIn is a great place to learn. Many people are intimidated from even starting because of the way LinkedIn is set up. There are many ways you can increase your profile’s visibility so that companies and employers are reaching out to you.
- Optimize Your Profile
- Create Content
- Set Goals
Profile optimization is one of the easiest and fastest ways you can increase your search visibility. LinkedIn will pull keywords from your profile to help connect individuals looking to hire with those who can help them.
Think about what you want people to reach out to you for. Do you want nursing recruiters hitting you up for travel assignments or do you want to change industries altogether?
Create original content. Most people don’t regularly create content which makes it a great way to attract attention to your profile and keep you and your services top of mind. Think of what you create and put out as 24/7 sales pages for those you want to attract to your profile.
This doesn’t have to take as long as most people make it out to. Have a system in place that allows you to pull up everything you need to work on in one easy-to-pull-up place. A convenient way to capture ideas is important to speed up the creation process.
Set goals for yourself. Even though LinkedIn is a professional networking site, it’s still social media and you could easily lose track of time aimlessly scrolling. Setting goals will help you become clear on why you are investing your time into the platform in the first place.
Stay consistent with your engagement on the platform and you will start to see results.